Most tradies are great at what they do, but they don't have the branding to back it up.
Be honest, does this sound like you?
Your brand looks unprofessional and holds you back from being taken seriously.
You struggle to use your branding consistently, leaving everything feeling a bit scattered.
You’re losing clients to competitors who look more polished, even if you're just as qualified.
You're not alone, and there's a way forward.
I’ve worked with countless tradies who felt stuck with a brand that didn’t reflect their expertise. The truth is, most talented professionals aren’t taught how to build a brand that looks polished and works consistently across every touchpoint. The good news? With the right system, your brand can instantly communicate credibility, attract the right clients, and position you as the go-to choice in your industry.
Meet The Brand Command.
The Brand Command is the all-in-one branding solution for tradies and small business owners who want to stand out, build trust, and attract the right clients. The Brand Command isn’t just a logo, it’s a strategic, professional brand system that ensures your business looks credible, confident, and ready to command attention from day one.
If you're ready to...
01
Stand out as the go-to expert in your trade.
03
Build trust and credibility with a professional, consistent brand.
02
Attract the clients you actually want.
04
Launch your business with all the essentials in place.
then the brand command is for you!
What to expect
Your Brand Command journey is designed to make creating a professional, functional visual identity simple, collaborative, and results-driven. Here’s how we do it:
A Collaborative Process
A Meticulous Approach
A Future-Proof Brand
Your input is central to the process. We work together every step of the way, from discovery to feedback, to ensure your brand truly reflects your business, personality, and the clients you want to attract.
No shortcuts, no generic templates. Every element of your visual identity is crafted with care, strategy, and attention to detail, so your brand not only looks professional but stands the test of time.
When we’re finished, you’ll receive a complete, functional brand system that’s ready to use immediately across marketing channels and flexible enough to grow with your business.
Meet your designer
my name is Tom Hanson!
I create functional, professional brands that help tradies get noticed, trusted, and chosen by the right clients.
I've seen it everywhere.. tradies using DIY logos, AI-generated designs, and branding that just looked unpolished and inconsistent. Fonts didn’t match, colours clashed, logos were generic, and their social media looked disjointed and unprofessional. Talented tradespeople were losing jobs and clients simply because their branding didn’t reflect the quality of their work.
I knew great work deserved great branding, something professional, consistent, and built to last. No more generic logos. No more unprofessional, mismatched designs. Just branding that works properly, shows your skill, and makes you stand out.
I know how to help tradies win!
How it works
Ready to stop looking unprofessional and inconsistent, and start standing out with a brand that actually works for you?
1. Fill in the Inquiry Form
2. Book in a Discovery Call
3. We Get to Work
Just fill in your name, email, and a short description of your project. This quick step gives me the essentials to understand your business and project before our discovery call.
In just 15 minutes, we’ll chat about your business, your challenges, and what success looks like for you. This discovery call will show how Brand Command can help your business stand out, build trust, and attract the clients you want.
Once you’re on board, I create your complete visual identity and branded assets. You’ll walk away with a professional, functional brand that’s ready to use immediately, making your business look polished, consistent, and credible across all channels.
I know how frustrating it is to pour time and energy into your business, only to feel overlooked because your branding doesn’t reflect the quality of your work.
Once we're finished together you will:
Stand out from your competitors with a professional, functional brand that shows clients why you’re the expert they should choose.
Attract the right clients who value your work and are willing to pay for quality.
Gain confidence and clarity in how to use your brand across all channels including social media, signage, and marketing materials.
Launch your business with a complete, ready-to-use brand that’s consistent, future-proof, and built to grow with you.
I'm going to be honest...
The Brand Command is NOT for everyone. It’s for tradies who are ready to actively engage in the process, value the strategy behind every design decision, and are committed to creating a great, memorable brand that truly represents their business and attracts the clients they want.”
Brand Command is perfect for tradies and small business owners who:
✅ Want to stand out from the competition with a professional, functional brand.
✅ Value quality and consistency in their visual identity across all marketing channels.
✅ Are ready to invest in a brand that works properly and sets them up for long-term growth.
✅ Want to attract the right clients who appreciate their work and pay for quality.
✅ Are ready to take control of their branding and confidently show clients why they’re the expert.
Brand Command is not for everyone. I don’t work with tradies who:
❌ Don’t see the value in professional branding.
❌ Are looking for a cheap or rushed fix.
❌ Want generic, cookie-cutter branding that looks like everyone else.
❌ Aren’t willing to invest time and effort into a brand that truly represents their business.
❌ Expect branding to magically bring in clients without taking action to use it effectively.
FAQs
Got questions? You’re not the only one. Let me answer them before we get started.
Why do I need a full visual identity, isn’t a logo enough? A logo is just one small piece of your brand. A full visual identity gives you a complete toolkit including logos, colours, fonts and guidelines so everything you share looks consistent and professional. That consistency is what builds trust and recognition over time.
Do I need to know exactly what I want before we start? It is always handy to come prepared with some inspiration or general idea, however I’ll guide you through a simple discovery process so we uncover the look, feel, and message that fits you best.
Will I get guidelines so I know how to use my new brand? Yes! You’ll receive a clear brand guide that explains how to use your colours, fonts, and logo consistently across your marketing.
What’s the investment? Pricing varies based on the scope. We’ll talk through the best option for you during your discovery call so there are no surprises.
How many concepts will I get to choose from? The Brand Command kicks off with two creative direction moodboards, based on our discussion and questionnaire responses. With your feedback and moodboard preference, I explore numerous concepts in the ideation phase and then create and present in context a single fully developed visual identity that is the best fit for your brand.
Where can I use my new branding? Everywhere! Your brand will be designed to work across all platforms so everything looks cohesive from socials to web, merch, signage and more! You will recieve high-res files for immediate use including: .png .pdf .svg. .eps .ai
How long does the process take from start to finish? Most projects are completed in under 4 weeks, contingent on timely and constructive feedback.
What are your payment terms? A 50% deposit is required upfront, with the remaining balance due before the delivery of the final files. However, flexible payment options are available to make the process more accessible if required.